Hows it going? We were scoping out your YouTube channel and wanted to hit you up and let you know that Ford is recruiting a new crop of Fiesta Agents for Chapter 2 of the Fiesta Movement. We think you would be a great addition to the program so we wanted to provide you with some additional information. Take a gander and let me know if this is something you may be interested in participating in.Check out all the groovy hipster-speak, daddio! They didn't look at my channel, they "scoped it out"! And now they're "hitting me up" with some kind of sweet information! What can they possibly want?
As you may know for Chapter 1 of the Fiesta Movement, Ford gave (100) socially vibrant individuals a Ford Fiesta for 7 months to complete missions and create cool content online to share with their online following.I did not know that! In fact, I had never heard the term "Fiesta Movement" until just now. Which suggests that either a) I'm totally out of touch with what's going down on the internets, or b) that the "Fiesta Movement" advertising campaign hasn't achieved the kind of saturation Ford were hoping for.
But I am flattered by the implication that I'm a "socially vibrant individual". They must have really scoped out my videos good to come to that conclusion.
From March-June, this next group of Agent teams will be implementing Fords marketing/advertising campaign. Ford will provide the media channels (think billboards, pop-up retail space, graffiti wall, etc) and connect the Agents with local creative talent to bring their ideas to life but the creative direction/freedom for how Ford should be marketing the product features of the Fiesta is entirely up to the Agents.So Ford are putting their new marketing/advertising campaign in the hands of amateurs they find on YouTube? That's awfully daring of them, especially if they're giving complete creative freedom to their "Agents".
And hey, wow! Don't advertising agencies usually charge simply zillions of moneys for their services? Does this mean that Ford are going to hand over the entire budget they would have given to Bartle Saatchi Gogarty to people like me? Awesome!
In return for their efforts, teams will be provided with a Fiesta (gas and insurance) as well as technology/design equipment to assist with the design process for each challenge pretty sweet deal!Oh.
Oh, I see. No money, but a new car. Well, I guess a new car isn't too bad. Even if it is a Ford Fiesta. I could always sell it.
Wait, what's this bit on their website?
Your team will have access to an all-new 2011 Ford Fiesta for the duration of the program (with gas and insurance) and a shot at winning a brand new Fiesta for yourself and your teammate.Ah. So I get to borrow a car. Which I can use while I create their advertising campaign for them. And then I have to give it back.
Pretty sweet deal indeed. Guess I'd better write them a reply.
Dear Jenny at Buzzinator99,
Which bit of my YouTube channel was it that gave you the impression I was a whore? I'd like to know so that I can rectify the situation.